If you run a B2B tech startup you're probably jazzed about your product's features, and less so about the problem it solves for customers. It's the feature, you tell yourself, that distinguishes you from your poorly-featured competitor! Surely your customers made the decision to go with you due to all those amazing features that your coders cooked up.
Companies Buy Solutions, not Features
Companies Buy Solutions, not Features
Companies Buy Solutions, not Features
If you run a B2B tech startup you're probably jazzed about your product's features, and less so about the problem it solves for customers. It's the feature, you tell yourself, that distinguishes you from your poorly-featured competitor! Surely your customers made the decision to go with you due to all those amazing features that your coders cooked up.