6 Comments

This is the correct playbook.

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Yup, definitely seems that way.

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We’re doing a land and expand PLG approach. If we get associates to love our app, eventually PM’s and MD’s will learn about it. Basically copying how Okta did it.

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Sounds like Stripe, too.

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We do a lot of Stripe-y stuff like setting up all the data feeds the fan needs so they don’t have to get the IT blockers involved.

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Smart. Doing an end run around IT is the way.

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