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You don't understand Tim Cook or Apple

Companies don't have souls

Dave Friedman's avatar
Dave Friedman
Oct 11, 2025
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Apple lost its soul because Tim Cook isn’t an engineer.

I see this line, or a version of it, repeated frequently and confidently. It’s tidy enough to make a viral post, but it collapses under scrutiny. It commits several analytical sins at once: post hoc reasoning, survivorship bias, and confusing correlation with causation.

Let’s unpack it structurally.

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