Write sales scripts with ChatGPT

Save time by letting ChatGPT write initial drafts of sales scripts

A big issue that arises when training new sales staff is how to get them to cover all the relevant points about your product or service. Companies frequently provide their trainees with scripts. But developing scripts often takes time which would otherwise be spent training more sales reps, going on sales calls, or otherwise bringing cash in the door.

But it turns out that ChatGPT can generate pretty serviceable drafts of sales scripts. Imagine, for example, that you run a real estate brokerage which specializes in selling farmland to condo developers. Here’s the prompt: Write a sales script for a real estate broker who specializes in selling farmland to condo developers.

Here’s what ChatGPT comes up with:

Hello, and thank you for considering me as your real estate broker. I specialize in selling farmland to condo developers and have a proven track record of successfully facilitating these types of transactions.

When it comes to developing farmland into condos, there are a number of factors that need to be taken into consideration, from zoning restrictions to environmental impact assessments. My expertise in this area will ensure that you have all the information you need to make an informed decision about the property you're interested in.

I understand that investing in real estate is a big decision, and that's why I am committed to providing you with the highest level of service and professionalism. I will work closely with you to understand your specific needs and requirements, and will use my extensive network of contacts and resources to help you find the perfect piece of land for your project.

Whether you're looking to build a high-end luxury development, or a more affordable housing complex, I have the expertise and experience to help you achieve your goals. With my extensive knowledge of the local real estate market, I will provide you with a detailed market analysis to help you determine the best pricing strategy for your project.

So if you're looking to sell your farmland to a condo developer, or if you're a developer looking to purchase land for your next project, I would be honored to help. I am confident that I have the expertise and experience to help you achieve your real estate goals, and I look forward to the opportunity to work with you.

Thank you for considering me as your real estate broker. I look forward to hearing from you soon!

This is serviceable, but wordy. You can easily rewrite it on your own, or you could have ChatGPT make it more concise:

Hello, I'm [Your Name], a real estate broker specializing in selling farmland to condo developers. I'd like to discuss your property and see if you're considering selling in the near future. I have a deep understanding of the process and can provide a market analysis, answer questions, and guide you through the steps involved. If you're interested, let's schedule a meeting to discuss further. Thank you for your consideration.

Personally, I find this pitch much more compelling. It is short, concrete, and explicit in its ask. The person on the receiving end has no question what it’s about.

Alternatively, you could ask ChatGPT to rewrite the script for the purposes of leaving a voicemail:

Hello, this is [Your Name] from [Company Name]. I'm a real estate broker specializing in the sale of farmland to condo developers. I came across your property and wanted to reach out to see if you're considering selling in the near future. Please give me a call back at [Your Phone Number] to discuss your property and your goals for the sale. I look forward to speaking with you soon. Thank you.

A few observations arise from this: the first prompt is open-ended and somewhat vague: Write a sales script for a real estate broker who specializes in selling farmland to condo developers. So, the output is wordy and meandering. And as any good salesperson knows, wordy and meandering pitches don’t do much for close rates.

But when we shift the focus from open-ended to concise, we get a focused, four sentence message which conveys interest, relevant skillset, and benefits for the potential customer. And this is why good prompt engineering is so important.